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Robert Schumacher's Articles in Advertising
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Your Success In Email Marketing Depends Upon Your Strategy
Be careful what you send and to whom you send your email messages. Here are some timely tips and techniques that will increase your electronic mail impact.
A Website Can Be An Asset Or A Flop Depending Upon How You Prepare
A business website is not a silver bullet that will automatically wake up your business and propel you to new heights.
Fall Is The Perfect Time To Clean Blips Off Your Marketing Slate
Marketing blips keep poppiing up in advertising programs of small businesses. These blips throw up roadblocks and put a ceiling on revenue growth while limiting the effects of advertising. Erase them now.
During Shaky Tmes, Be Careful What You Cut
When the going get rough, small business owners and managers correctly cut expenses. Advertising should not be one of those cuts. A shaky economy offers an ideal opportunity for the small business to gain market share if they hang in and continue to advertise.
Results Are The Name Of The Game In Broadcast Or Print Advertising
Basic ad copy principles apply to all ads whether print or broadcast. There are some special caveats that are important when creating radio or TV ads, however.
Both The Best And Worst Of Times Require Sharpening Your Marketing Skills
Every market anywhere goes through good times and bad times. Right now most businesses are feeling the pinch of high gas and grocery prices. It is a time to examine your advertising to be certain it is effective.
Your Business Sign Needs To Tell What You Sell
Too often small business owners try to economize on their signage. Big mistake! Your sign is generally your fist chance to make a great impression.
Avoid These 11 Mistakes And Improve The Effectiveness Of Your Advertising Overnight
Over and over, small businesses continue to make many of the same mistakes in their print ads. Not making these simple errors can improve your ad results.
What Are Your Customers In This Internet-Exploding World Really Looking For?
Honesty and integrity would head the list of what people really want. Price is way back in the pack. Any paid ad that fails to get results is a waste of money.
Your Headline Is Your Ad For Your Ad!
If your headline fails to get noticed, your ad message is history.
We-We Advertising Copy Does Not Work!
Change the thrust of your advertising from we to you and you will start seeing results.
Headlines Get Attention. Copy Closes The Sale
A strong headline followed by strong copy equals sales, calls, appointments.
Will Your Newspaper Ad Pass The 3-Second Test?
Know how and why people read newspapers will help you create ads that pull business.
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