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Quite often we have demands on our time in business from many different areas. It can be quite difficult to make time for networking and growing our referral networks, which is often the key to your success. What if there was a way we could formalize our meetings with new people everyday and possibly turn our business referrals around with no extra interruption to our time tables. Next point, by not working on constant widening of our circles of influence and network contacts, you could be severely mucking your chance for success and growth. It is estimated that the average person knows about 250 people. And each of those people knows, in turn, another 250 or so people. Critical contacts in business and life are often only 2 direct layers away from you, this means each new person has a potential circle of 62,500 contacts! Imagine the odds, then, that out of so many people, you would NOT find one person who would be a source of information about a better job, additional clients or customers, a speaking engagement or writing assignment, an investment opportunity, where to shop for better value, and much more. In all likeliness, there's a good chance you'd find more than one. Do these numbers sound staggering? At the end of this article, I will prove the multiplier effect to you! Business networking is one of the highest growth activities you can take part in. Fortunately, like any endeavor, one can get more proficient at it with practice. Moreover, it takes very little time or effort to get it right. You only need a second to decide you're going to be a prolific networker, without interrupting your schedule. All it requires is a slight shift in attitude, and adopting one simple trifurcated rule: Greet each new acquaintance with an openness to learn more about that person, a willingness to help, and an offer to stay in touch. This way of networking is also applicable whether in business online or locally, and if it takes place in person or more frequently as it does online today. It pays to network in person, not only to meet new people, but also to keep your vital communications skills sharp. Practice making friendly conversation; even if no relationship develops with that person, he or she will likely remember you as a "nice guy/lady" if asked about you at some point in the future. If you feel you are too busy to go to networking events, attend only those vital to your professional or business standing. Make the best of chance and casual meetings that occur during the course of your normal workday. You'll also want to have more business cards than you'll need. That way, you can develop relationships and remain in better control. If you'd like to network from the comfort of your home or office, or during down time on weekends, join an online business networking community. A lot of them have sub-networks that could be hihgly focussed in your niche. In addition, you can look at others' profiles and prioritize accordingly. The raw power of networking online is quite powerful in the way is spreads (they call this viral marketing). I belong to an online networking community that has tens of thousands of members. As members invite friends to join, this network's rate of exponential growth is now up to an average of more than 2,750 new members a week. As an individual member, over eight months, I have linked directly and mutually to 208 online "friends."Quite surprisingly, it turns out to be 8,138" just people connecting with people!" These are the circle of people that can be accessed all within a couple of mouse clicks and no disturbing my friends. It's amazing at how big each circle of friends, who know more friends who know more frined can grow to, and this exponential growth happens more frequently as you go with less effort each day on my part. It might be worth pointing out that this is entirely free, and if you decide to upgrade (for a minimal fee) you gain full access to all sorts of specific data. And there is a very good chance they would respond to me, since we are members of the same community of networkers. Shortness of time shouldn't be an excuse any longer for not connecting with new people who could be potential new business referrers.
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Phil Evans is a business networking specialist, focussing on helping business owners to exponentially grow their companies. Adam is also the co-founder of Synergy Biz Net. To learn more visit: www.SynergyBizNet.com
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