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Setting the right price is also a matter of psychology. There are several well established "rules", which pricing Should follow to be successful, as follows: a) End your price with a 5, 7, 8 or 9. NEVER end in a 0 or 1. Doesn't $19.99 sound better than $20? Isn't 99 cents much Cheaper than a $1 Don't forget humans buy on emotion first and then justify That buying decision with a rational explanation afterwards! b) Something for nothing. We all love to get something for Free. Many times on the Web you will see free bonuses Offered with an ebook If you have purchased my latest ebook "How to Search the Internet" you will have Received free bonuses to the value of $148! The most valid reason for using this strategy is that your Ebook covers something new, maybe a new technique for doing Something, which is not yet common knowledge Don't stick with this skimming strategy forever as your Ebook sales will eventually peter out to nothing. I have only scratched the surface of the ins and outs of Pricing unfortunately pricing can be something of a black Art and very difficult to do properly hopefully this Article has put you on the right road pointing in the right Direction An existing customer is more likely to buy from You again In fact, it is not uncommon for more than 80% of First time customers to buy a second product from the same Source as the first this is especially true if the first Product they bought was deemed by them to be of exceptional Value. Other ways of building in perceived value is to bundle Several ebook together for a single price this price must Be lower than the price of all ebook added together. For Example if you offer two ebook that normally sells for $19 Each, selling them together for $29 would make them a Perceived bargain and more attractive to a customer With this strategy you Price your ebook high and every sale brings a much larger Profit at the expense of fewer customers, and therefore a Smaller market share. If you are pricing high on the net your ebook had better be Unique and covering a subject that everyone wants to know Something about Even then you are begging for someone to Come along and undercut you on price. The most valid reason for using this strategy is that your Ebook covers something new, maybe a new technique for doing Something, which is not yet common knowledge Don't stick with this skimming strategy forever as your Ebook sales will eventually peter out to nothing. I have only scratched the surface of the ins and outs of Pricing unfortunately pricing can be something of a black Art and very difficult to do properly hopefully this Article has put you on the right road pointing in the right Direction An existing customer is more likely to buy from You again In fact, it is not uncommon for more than 80% of First time customers to buy a second product from the same Source as the first this is especially true if the first Product they bought was deemed by them to be of exceptional Value. If you want to establish market dominance with your ebook Then pricing to penetrate is a good strategy although your Profit level will be low at the expense of acquiring a large Number of customers
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